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Win-win Situation between ELE Abrasives and the OBOR

Time:2017-07-11 16:57:35  Hits:11134

ELE Abrasives 25th anniversary celebration and the southern district dealers recognition conference was successfully held on June 19th at Zhuhai Ocean Spring  resort.Leaders from government, experts of industrial association, representatives of suppliers and dealers about ELE, and the media attended the celebration. The guests include Wang Xiaodong, vice director of Zhuhai Municipal Bureau of Technology and Information; Shi senglan, Director of China Hardware Products Association; Lao Jianbin, director of ACFIC, Hardware Branch; Bao Hua, Secretary of National Abrasives Standardization Technology Committee; Sun Zhaoda, General Secretary of CMTBA, Precision Abrasives Branch;Chen Peng, General Secretary of Abrasives Branch; Wang Mingyuan, Coated Abrasives Branch; Zhang Meizhen, Vice Director of Zhuhai Chamber of Import and Export Trade; Zou Wenjun, Dean of Material Science & Engineer College,He'nan University of Technology; Yang Wanli, Assistant to the President ofJilin University, Zhuhai College. It is a meeting about summary of past and outlook of future, share of thought and wisdom,mobilization of union and improve.

Professor Wu Xuechao, the world classspace scientists who have completed the first human measurements of the Martian landscape, also attended the meeting expressly.


1.Jenny Zou: Chairman of ELE Abrasives

As time goes by, ELE takes 25 years to be a standardized and collectivized benchmarking enterprise from an unknown factory. All staff in ELE contribute to development of the company, and build up ELE brand, culture and spirit. ELE will keep work hard to polish the Chinese national brand.


2.Shi Senglan: Director of China Hardware Products Association

Chinese hardware products industry needs own branding, innovative enterprise, and patient entrepreneurs. It is acritical period to transfer and upgrade for hardware industry, while the national economy has entered a new normal. If the enterprise don't change the past relatively extensive mode of development, not work harder in innovative branding and channel construction, those enterprises with weak survival ability will face elimination because of the cruel market competition. We hope that ELE will continue to broaden domestic & international market, expand brand awareness, and strive to have a stronger speaking right in the high-end market,implementing Made in China 2025 strategy and the doctrine of strategic with practical action.


3. Bao hua: Secretary of National Abrasives Standardization Technology Committee 

After 25 years ofprecipitation, ELE Abrasives has been so confident. That is inseparable with her strategy, brand, innovation and standard. The ancients said, not a radius of no rules.The rules are the strategy and standard.The higher of her standards, the better of her product.Then she will win the favor of the market and vice versa. Because the standard is the baseline to ensure the production and the safety. ELE Abrasives made enormous contribution to the establishment and emendation in abrasives field. China need more and more enterprises to complete the abrasives standardization like ELE Abrasives.


4. Detmar Kampmann:Consultant in Operational Management

Detmar Kampmann elaborated the OROB project from a European perspective. The OROB is the World-class development strategy.Which has made the high level interaction and cooperation between China & Europe/Eurasia.And the most important is that can cross the regional religious and the cultural to connect some diffident areas.The refore it’s a wise decision for ELE Abrasives to start or set-up the representation in Europe, in Germany, in Bavaria and so on.


5. Lai Xuezhu -Managing Director of China No.7 Grinding Wheel Co.,Ltd.

Twenty five years listening to the Pearl River tide , through good governance and hard work,ELE is building a grand industry. Step by step showing its own style, pursuing excellence,with craftsmen spirit,ELE is drawing blueprint for the century.For a long time, we have set up close cooperation with ELE, witnessed the ELE’s growth and glory. In the future, we are willing to work side by side with the ELE to achieve common progress through sincere cooperation

 

6. Zhao Guoliang-Generalmanager of Nanhai Suixing hardware Co.,Ltd.

We have cooperated with ELE for over 20 years. In the last 20 years, we have walked an extra ordinary way with ELE, experiencing the storm and facing the trouble together with mutual trust and support. ELE abrasives is not only an excellent manufacturer of abrasive but also a good partner and dealers’ strong backing.

 

7. Gathering:sharing take advantage of OBOR to win-win development

The brand of abrasive industry and distributors advocating OBOR have a perfect presentation in ELE Abrasives 25 anniversary celebration, which has Initiated significance in China Abrasive Industry. The meeting is not a ELE Abrasives "solo", but from the global hardware and abrasive industry leaders,experts and partners to participate in the "symphony".Review the development of ELE Abrasives ,we find the accumulation of history has become the innovative capital. Look at the future, with innovative brand"Schmied" as the carrier,all the distributors only basing on this moment and gathering on ELE Abrasives innovative platform, share the unlimited business opportunities,Jointly drive industry linkage to a win-win development.

 

8. OBOR strategyand the development of China Abrasive Forum

Industry think tank discuss how to take the advantage of OBOR to develop our business in oversea under OBOR strategy background.How to deal with the opportunities and challenges in OBOR strategy; In the melee of the intensive competition situation, how to persist on high input of innovation and brand management strategy; How to take the road " Internet +" transformation; How to upgrade product innovation, how to embrace change, open the future.

 

【Zou  Wenjun】

Dean of MaterialScience & Engineer College, He'nan University of Technology

With the implementation of OBOR national infrastructure and equipment manufacturing industry will be developed, which require superhard materials and abrasives. In order to develop the revitalization of the abrasive industry, we should aim toSelf-innovation and make an environment-friendly society.

 

【Li  Zhihong】

Vice director of Super Hardware Materials Professional Committee, China Machine Tool Industry Association

The biggest topicof discussion is interoper ability, which is undoubtedly the interconnection of infrastructure is a great opportunity for the development of superhard materials industry. China is a big superhard material supplier in the world,the total amount of diamond and cubic boron nitride’s occupancy is 90% and 70%of the global.China's superhard materials will play a major role under constructions of OBOR.

 

【Wang  Mingyuan】

Secretary of China Machine Tool Industry Association Coated Abrasives Branch

China coated abrasive production of 450 million square meters, accounting for 40% of the global production of coated abrasive, the output value is about 10 billion RMB,from the latest statistics, . As a "industrial beautician" ,coated abrasives enjoy a big market share in aviation, railway and other polished processing industry chains with the development strategy of B&R. Abrasives enterprises should take advantages of Internet + ,changing the sales model from Manufacturing Sales to Services Sales.

 

【Chen Peng】

Secretary of China Machine Tool Industry Association Abrasive Branch

More than 4 billion people involved from OBOR, the total economic output is about 210,000 US dollars, so transportation, energy, infrastructure and other abrasives in all areas will enjoy a big  wealth opportunities for the traditional abrasives production enterprises Transformation, structural adjustment and brand development play an important role. Abrasives enterprises have to seize the opportunity to launch our Chinese national brand to the world when In the search of enterprise developments.

 

【Sun  Zhaoda】

Secretary of China Machine Tool Industry Association Superhard Materials Branch

In the era of bigbangs of information, we lack not knowledge, but lack the ability to choose the information we use. The abilities of Traditional abrasive enterprises in thechoice of information and selling on internet is not so strong, so in order to have a broader platform, we have to change the mind of selling products only,relying on the Internet for the expansion of the channel and the upgrading ofremote services.

 

9. The signing ceremony in industry-university-research cooperation between ELE Abrasives and Zhuhai College of Jilin University

Industry-university-researchis one of the most important method for ELE Abrasives to improve technical research and attract more talents. After the cooperation with He'nan Universityof Technology,ELE Abrasives set up the university-industry collaboration with Zhuhai College of Jilin University at the 25th anniversary’s ceremony. In the future, ELE Abrasives will not only focus on the cooperation in Technical research and development, but also extend to material research,art design,international trade and so on. Mr.Yangwanli who is the principalassistant and research director attend the signing ceremony.

 

10.The signingceremony in strategic cooperation between ELE Abrasives and  B-to-B E-Commerce Platform

 UFIDA is the technology support of ELE Abrasives B-to-B E-Commerce Platform, which is customized for ELE Abrasives to improveit’s transactional efficiency and service. Liu xiaogen who is the project manager of ELE Abrasives B-to-B E-Commerce Platform made a speech about advantage analysis,operational mode and implementation.

 

11. The Interactive Speech

In the keynote speech in afternoon, Sales director, Regional manager, Process manager ,Product manager and customer-service manager from ELE took interactive speech respectively with the topic of “Introduction and Marketing Promotion of SchmiedTool”, “How ELE’S Star Product Set Off The Market”, and ”Customer Retention:Second Marketing Strategy of ELE Abrasives”. Meanwhile, Sales director ceremoniously announced promotion policy of ELE Abrasives in 2017.

 

12. SouthernDistrict Dealer Recognition

The development of ELE Abrasives could not be separated from the effort of all dealers. Because of their hard work, ELE achieved success. Therefore, after the internal regional dealer recognition conference held in Shanghai in March, ELE commended these superior southern district dealers at the 25th anniversary celebration.

 

13. Coffee •Schmied Tools Experience

Coffee and Schmied combination show and experience, a ELE Abrasives brand experience sales precedent.Schmied is the ELE abrasives innovation platform, it is atypical case of design innovation, model innovation, brand innovation, capital innovation. Fully reflect expectation of pursuit “make innovation to be normalbehavior ” , and the mission of interpreting art with industry. 

14. Appreciation Dinner

Tasted the delicacies,Watched the spectacular show,took the lucky draw, ELE Abrasives 25th Anniversary Celebration and Southern District distributors Commendation Conference Perfect ended.



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